Based on the products and services you wish to promote and the geographical areas you wish to target, our marketing platform automatically selects the best publishers for you.
All publishers selected are able to target your advertising to customers in the areas that you service. Our publisher network extends to Google, Yahoo, MSN, Ask, AOL, SuperPages, and dozens of other search engines and online directories. Currently, our platform is able to target your ads to the DMA (designated marketing area) city, state or national level.
You specify a target campaign budget, but only pay based on actual clicks your advertisements receive (a “click” occurs when a prospective customer links from an ad to the advertiser’s website – our platform calls this a “visit”). Our platform only works with publishers who charge on a pay-per-click basis – meaning that you do not have to pay if the ads are not clicked on by customers.
Our advertising platform displays the number of visits your campaign has received to date. There is no need for you to log into every individual publisher website to receive that information, as our platform consolidates that information in one location.
At the end of a campaign, our platform reviews the number of visits the campaign has received, and the amount of money the publisher has charged for each visit. If your initial campaign budget has not been reached, you will receive a campaign credit to use in future campaigns. In no case will you be billed for more than your target campaign amount.
Our advertising platform is able to place your business in front of 200 million unique customers through the following advertising channels:
- Search Engines
Search engines are often the first place people visit to begin their research and represent the greatest source of Internet traffic. Our platform currently works to place ads on both Google & Yahoo Sponsored Search, two of the leading providers of search engine advertising products. People type in “keywords” at the search engine, and advertisements are displayed that match those keywords. Our platform purchases on your behalf keywords that people use when they search for products & services in their area. For example, if you are a dentist, we may purchase the keywords “dentist”, “dentists”, “DDS”, “D.D.S.”, “toothache”, as well as hundreds more pertaining to the field of dentistry. On average, our platform purchases 5,000 keywords for each advertiser.
- Internet Yellow Pages
Many consumers have migrated from referencing the print yellow pages to searching the online yellow pages. Case in point: SuperPages.com (Verizon) receives as many as 15 million visits and 9 million unique visitors per month. Like search engines, internet yellow pages (IYP) represent a tremendous source of extremely targeted searches for offline businesses. Currently, only Verizon is offering a Pay-Per-Click model (where you only pay when a user clicks on your ad to visit your website), but, shortly, all other IYP websites will implement a Pay-Per-Click solution, and our platform will expand its IYP publisher network as they do.
- Geo-Targeted Banner Networks
Through its publisher network, the our advertising platform is also able to place ads on thousands of other websites across the Internet AND can limit the display of those ads to only those people living within the geographic areas you want to target with your advertising. These ads are integrated directly into the content of those websites and can either be text-based or graphical in nature.